What it is.
Healthy Little Cooks’ Weekend Food Challenge (#WFChallenge) is healthy cooking challenge that takes place exclusively on the weekend (Friday-Sunday). The #WFChallenge encourages parental teaching moments around healthy cooking, food and nutrition through exposure, activity and education.
How it works.
Each weekend, a different healthy food is highlighted WeekendFoodChallenge.com. Then, fun information such as silly food facts, nutrition, care and picking, tips, warnings and recipes are highlighted. Then we challenge you to cook with it and share your recipes, videos, tips and culinary creations. All content is written for families, but with kids in mind.
Why we’re doing it.
A study published in the Journal of Public Policy and Marketing (Fall 2009), confirms that we generally consume more calories on the weekend than during the week. The tendency to overeat is greater in kids and grown-ups that are already overweight. Many who start their week eating healthy often lose focus during the weekend. This can contribute up to an extra 400 calories a weekend, which (if done every weekend) equates to almost six extra pounds a year. In addition, because families often have more time to cook healthy foods on the weekends, the WFC program capitalizes on this opportunity by maximizing healthy cooking “teaching moments”.
Neat Articles on the Weekend Eating Subject (aka. Our Sources)
Marketing Power: “Daily, Week Part and Holiday Patterns in Consumer’s Caloric Intake“, Written by: Adwait Khare and J. Jeffrey Inman, November 1, 2009.
ThatsFit.com: “Weekend May Derail Your Diet, Study Finds“, written by: Ashley Negila, Jan 7, 2010
Time Healthland: “Have another cookie, it’s the holidays! Why our eating habits vary on weekends and special holidays“, written by: Tiffany O’Collaghan, December 24, 2009
Learn More. Get Recipes and Join the Challenge!